ESTABLISHED OVER 10 YEARS, OVER 400 CLIENTS, 100,000 USERS TRAINED, MILLIONS OF £'S SAVED...

The Proof

"In 2009, the typical corporate user sends and receives about 167 messages daily. Organizations wishing to store all these messages need to allocate a little over 20 MB of storage space per user per day (Radicati Group)"

The Beauty of Successful Training – because you are worth it!

L’Oréal UK & Ireland partner with Emailogic to become National Training Award Finalists

The Company

Founded in 1909, L’Oréal is the No.1 Cosmetics company in the world. L’Oréal is committed to training all staff at all levels across the globe and provides tailored training plans. L’Oréal UK & Ireland have staff across 6 sites in London, Dublin, Llantrisant, Manchester and Nottingham.

The Situation

Email had become a major issue and was raised in the L’Oréal Employee Opinion Survey as causing stress, taking up unnecessary staff time and putting a strain on the network and servers. People were receiving an average of over 56 emails every day of which 36% were irrelevant. Email messages were often unclear, issues were being unnecessarily escalated or inflamed due to excessive cc’ing and people were checking their email an average of 29 times every day.

The Emailogic Solution

L’Oréal staff and an Emailogic content designer worked together tailoring the seminar to include all email issues at L’Oréal. 24 seminars were delivered between June and October, with 471 staff attending. Each seminar was delivered by an Emailogic facilitator and began with a 10 minute introduction by a L’Oréal business manager – L’Oréal trained business champions for this role.

L’Oréal had produced an ‘Email Charter’ but this had not been fully adopted and was integrated into the seminar materials - this was re-launched with the rollout.

The Results

Measured results highlighted a significant improvement in key areas: the average time spent on email reduced by 44.1 minutes per person every day and the frequency of people accessing their email was reduced by 55.3%. Employees were now writing clearer messages with better subject lines and irrelevant traffic of emails reduced by more than a third.

“Not only does the course improve your management of email, but it improves the quality of emails you receive, as well as other people’s expectations of the response to emails they send.”

“An invaluable thought provoking session leading to more personal face to face interaction or telephone contact.”

A second measurement was conducted six months after the main rollout, showing that many of the changes had been maintained: time saved was still 28 minutes per person, inbox sizes had reduced by over 82% and they were accessing their email 56% less than before attending six months previously.

Emailogic training was consequently rolled out to all the regions in the UK and is now a fixture on the L’Oreal induction programme. As a result of the success of the UK roll-out, training is now being rolled out at key L’Oréal sites in France.

"The most profitable 90 minute course you will ever attend” Head of Communication - Tesco Personal Finance