HSBC takes opportunity to save staff 25 minutes every day

HSBC’s award winning roll-out of the Emailogic seminar

The Company

Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC's international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

The Situation

HSBC staff were experiencing email overload - anecdotal evidence showed people were finding email ‘burdensome’, ‘controlling’, ‘frustrating’, and ‘addictive’. Constant copying of line managers and irrelevant parties into emails was creating unnecessary traffic, time wastage and increased stress levels. Email had become a corporate liability on a large scale.

The Emailogic Solution

After a successful pilot seminar, HSBC trainers were fully trained and licensed by Emailogic to deliver the seminar. Initially 1,650 staff at HSBC attended the 90 minute Emailogic seminar with each department nominating a champion to coordinate attendance
The Results

Immediate feedback from seminar attendees was hugely positive. The time saving of 25 minutes per person per day versus the cost of the training represented a return of investment for HSBC of 4191%.

"This course was like having Delia Smith show us how to boil an egg.  We thought we knew all about how to boil an egg.  Yet actually, we are leaving the course knowing that we previously had no idea how to effectively boil an egg".

The senior manager who originally sponsored the pilot of this programme commented:

“Our email system had gone from being a corporate asset to a corporate liability. In short, we have regained a key asset. 25 minutes per person per day may not sound much, but scaled up across the 5,000 executives that will attend this training gives us over 200 working years of productivity back.”

HSBC and Emailogic jointly won an award in the National Training Awards for this roll out.

If you are a decision maker for training solutions in your organisation and would like to see the seminar for yourself click here.  

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