Welcome to the Emailogic blog

At Emailogic we believe everyone should be a brilliant email user. Training in email etiquette creates huge productivity gains that mean staff have more time, reduce email traffic and communicate more effectively. And it is not difficult to achieve - as hundreds of thousands of Emailogic graduates have proven.

One of the most common reasons for not investing in email training for staff is the perceived lack of need. Email is everywhere, every day. We all know how to use it, what difference would training make?

It’s all common sense anyway.

While these sorts of excuses or reasons may seem valid on the surface, the facts demonstrate that email volume is growing, email related stress – a real problem for HR- shows no signs of being managed effectively, work/life balance is more often than out of balance due to the constant demands of work based emails.

Email is addictive – this is a proven fact.

We worked with a large UK based truck company recently – you see their trucks up and the motorway on a daily basis.

We talked about their training programme for Lorry drivers; what they had done and the results they had achieved. Their response was surprising – one of the main reasons they stayed ahead of the competition was due to the Lorry driving training they offered to customers.

They told us that by simply training their customer’s Lorry drivers to make simple adjustments in the way they drove their vehicles saved their customers 15% on fuel costs.

You can imagine that the return on investment for a company with a large fleet by making these basic changes is huge.

Their customers spend a lot of money on their drivers and a lot of money on lorries – but they do not invest enough on training the drivers (even the experienced ones) in how to drive the lorries most efficiently.

The same applies to email – you spend significant amounts on IT systems and even more on your people. But what about spending on training your people how to use the IT systems most efficiently? Giving staff the tools and techniques they need to manage their email more effectively will result in more productive staff who are less stressed, writing clearer emails that achieve faster results.

Add to the fact that email training from Emailogic can be delivered in an hour, to anyone, at any location and the reasons for not training staff appear less and less easy to justify.

Some might say email training is a “no brainer” – what does your brain tell you?

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